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TOM GOODWIN

RETHINKING

“First we shape our tools, then they forever shape us”

MARSHALL MCLUHAN

 

The most successful companies today are the ones with the courage to challenge rules, who build themselves on different assumptions, who challenge the status quo, but do so based on the next paradigm, not the last. It is companies who hope to survive by making small incremental changes that now lose out to the ones that bet big on radical innovation and change.

If you were to conceive your company, your department, your team or your life today it would likely look rather different. If you rethought rather than reorganised, if you placed technology at the center and not at the edge, if you considered it oxygen to breathe life into possibilities, not oil to smooth over problems, then your future path would feel different and far more exciting.


The pace of change is accelerating, consumers behaviors change faster than ever, new threats and opportunities appear from nowhere and the world seems both more volatile and unpredictable than ever.


This moment is the best time to rethink what we do, how we do it, to digitally and culturally transform, to get excited about what new possibilities emerge each day, and act with urgency to make bold changes come to life. That’s what I’m here to do.

“When nothing is certain, anything is possible.”

MARGARET DRABBLE

The economic and health shockwaves of 2020 has made is all realize that the greatest challenge is now uncertainty. In the face of the unknown we default to seeking normal, but this moment brings with the opportunity to be optimistic and to explore how you can change to best grow in the future.

CONSULTING

“The barrier to disruptive innovation often isn’t knowing enough—it’s knowing way too much about how things have always been.”

TOM GOODWIN

As a business book author who has delivered over 100 keynote speeches across 80 cities in 40 countries across the world; it seems odd to say that I’m not a typical keynote speaker, but I’m different. 

 

While I have rich, substantial, tested material from my book, I relish the chance to listen to a client or event organizer, understand their unique audience and needs, and create a custom-built presentation based on what is most useful.

SPEAKING

TOM'S WORK HAS BEEN FEATURED IN:

THE NEW YORK TIMES / THE ECONOMIST / THE GUARDIAN / CNBC / TECHCRUNCH / ADWEEK / INC / WORLD ECONOMIC FORUM

BUY BOOK

“What would your company look like if you set it up today?”

DIGITAL DARWINISM

 

The book is based on the principle of the paradigm leap, and how modern businesses are constrained by old thinking, incorrect assumptions and muscle memory. It’s a simple, fresh book designed to get ambitious people to drive their careers and companies forward.

To see more please visit this website.

“What are we going to do with all this future?”

Digital & Cultural Transformation

ABOUT TOM

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”

TOM GOODWIN

 

Hello, I’m Tom Goodwin. The quote above is from one of my early op-eds, written for TechCrunch and quoted in The New York Times, looking at technology and its implications across culture and the economy. It's my job to understand how the world is and isn't changing and to advise our clients and our worldwide agency network on what it means and how to best transform for the future.

 

I speak around the world at industry events, I've written a book, I feature on Global TV shows on technology and change, and I've started an event series and Podcast called "Interesting People in Interesting Times".

I think that technology is creating ever more powerful threats to business, but even greater opportunities.

Therefore, I think this is the best time to work in business, but we need to embrace change, to look ahead, to leverage imagination, and to unleash the power of the new.